Although the main reason i started this was so that I could start up a Linux terminal, sit there typing away and still have everyone think I was still working, but there was also that it could be useful for other web developers trying to do similar stuff and looking for info.
The main part of my job has always been back-end programming and other coding, along with the occasional bit of design work. Over the past couple of months though, I´ve starting to put more effort into Search Engine Optimisation (SEO) for some of our companies major projects. One of these is eppointments that I have mentioned here before. Optimisation on this site and doing the essential SEO job of creating incoming links has caused the number of hits coming from the three major search engines to go up by about 400%. Not bad!
One of our other major projects, Find Locally, is more difficult though as it consists of over a thousand domains! This means that it would be impossible to generate enough links to all the individual sites to get enough PR to get them up the rankings. This is where internal linking comes in. Eventually the individual sites will contain enough content for the search engines to take a larger interest in them. By funelling this interest to the home page with the proper key words, then optimising the home page accordingly, it should help to drive the sites up the rankings.
Oh well, time to go and re-code the 1,387 sites then i suppose….