A new type os spam: Splogging

There´s a new type of spam I was reading about on Slashdot today called Splogging. I´d actually come across this before when I was doing some random Googling when I was bored. The ones I came across were obviously for porn sites since they are always after getting more traffic.
 
The way splogging works is that they automatically create a load of blogs on a free blogging service (in this case it was Blogger) filled with keyword loaded but essentially gibberish sentences and then link back to the main site.
 
This is a bit of a pain in the arse as far as contaminating the serps goes and the various services like Blogger are working on getting the problem fixed. The thing I don´t really get is why they´re doing it in the first place. It´s obviously an attempt to get a higher PageRank but the sites they are linking from all have PR0 so if the formulas in google´s algorithm are what they say they are, then it shouldn´t have much of an effect.
 

Anyway, enough talk of PageRank, I´m going to watch Lost instead

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I'm a web developer based in the East Midlands, UK and if I keep up the current rate, I might have developed 3 million sites by the time I retire