Our main company, Medicology, derives the majority of its business from mailings to NHS staff. We currently use PHPlist to manage the sending of our emails, with the contacts being broken down into one of several lists based on the source of the contact and which day they are contacted on.
This works fine at the moment but we want to be able to have greater control over the mailings and who receives what, when. There are a few things that we’d like to do, some of which are easily done and some of which can’t be done.
Possible with PHPlist
- Add extra contact information such as location, job title and hospital
- Automatically schedule emails for later sending
- Send emails through an external SMTP server requiring authentication
- Rich Text Editor (RTE) built in for creation of good quality emails
These are all essential features for us and handled very well in PHPlist. There are some features that either don’t perform the way we want or are missing and which are also essential for us.
Missing from PHPlist
- Skip sending to contacts if they’ve received an email within a certain time frame
- Dynamically create lists based on selectable criteria (slighty supported in PHPlist but not to the extent we need)
- Modify the content of the emails based on contact preferences or other database stored information
Although I’d like to continue using PHPlist, the business benefits of the missing features are too great to ignore so I think I’m going to have to make a decision and either start modifying our PHPlist installation or create my own mailing programme.
I’m going to have a look through the code for PHPlist, make a decision and then I’ll post back later.